Keyword research for amazon

1. Brainstorm Initial Keywords

• Start with general keywords related to your product.
• Include variations, synonyms, and common misspellings.

2. Utilize Amazon’s Search Terms Report (for Sellers)

• If you are a seller, analyze your search terms report in Seller Central.
• Identify which terms are driving traffic and sales.

3. Long-Tail Keywords

• Include specific, longer phrases that potential customers might use.
• These often have less competition and can result in higher conversion rates.

4. Filter and Prioritize Keywords

• Remove irrelevant or low-volume keywords.
• Prioritize keywords that are highly relevant to your product and have a good balance of search volume and competition.

5. Optimize Product Listings

• Incorporate selected keywords naturally into your product title, bullet points, description, and backend search terms (for sellers).
• Avoid keyword stuffing and ensure readability and relevance.